FIT was designed for the CrossFit audience. We created a product to help CrossFit athletes outperform, outlast, and surpass their competition in multiple measurable parameters. After testing FIT, we quickly realized its potential and benefits extended past our initial intentions. FIT is ideal for any athlete looking for enhanced endurance, power, strength, and stamina. Whether you’re an avid gym goer, just starting out, or a competitive athlete with high physical performance demands, FIT will give you the edge you are looking for.*